Facebook is the most popular online social network in the world, with nearly 3 billion active users. In the United States, on average, Facebook users spend 33 minutes daily on this network, which is the highest amount of time spent on a social media platform. In Australia, users of Facebook have the second highest average time spent on social media, with an average time of around 18 minutes.
Why should businesses advertise on Facebook?
This social network provides an advertising opportunity called Facebook Ads that aims to promote products and services in various formats, including carousels, text, images, videos, or collections. Due to its large audience and great segmentation options, it is a marketing channel that businesses use frequently.
Facebook has valuable information about its users. Therefore, with this information, Facebook can help advertisers reach the right people at the right time with the right message.
How do Facebook ads work?
Facebook advertising works on a cost-per-click (CPC) basis. That means every time a user views or clicks an ad on Facebook, you are required to pay the network a fee. Facebook Ads help marketers to enhance the visibility of their ads, create brand awareness, and measure key metrics and campaign goals in order to produce stronger and more optimized future campaigns. Because of its growing user base and the extensive array of audience targeting possibilities it offers, Facebook is known as the leader in social media advertising.
There are different forms of Facebook advertising. You can promote your website, your business page, or posts on the page. These ads target an audience based on different options, including demographics, profile information, location, etc. The ads can appear in the mobile feed, desktop feed, or in the sidebar on Facebook.
The choice of the Facebook advertising type depends on the objective pursued by the marketer. The marketer chooses this objective based on the business goals. There are three main objectives that Facebook ads allow you to choose. These objectives are:
- Recognition: This type of objective creates interest in the product or service.
- Consideration: This type of objective aims to increase interest among those who are exposed to one or more advertisements.
- Conversions: This type of objective aims to encourage people to buy the products or services.
If Facebook advertising is done in the right manner, it will help businesses, including business-to-business (B2B) and business-to-customer (B2C) to use paid advertising to get new leads and turn them into customers.
